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Search Results - Tips on Selling, watch

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Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
What if, instead of adding fuel, you removed friction?

Tips on Selling
Fuel and friction: the psychology of sales

Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction. Read more »
Sales teams like to keep it simple – they won't use what they don't need.

Tips on Selling
Give your sales team what they need!

DAVID BROCK explores the mistakes managers make when supporting sales staff – and how this can lead to wasted resources. Read more »
Taking a questioning approach can be an effective sales technique.

Tips on Selling
How to close the sale by asking the tough questions

GREG GLADMAN provides a script to help retail staff successfully navigate the situation when they are confronted with customers’ well-known sales roadblocks. Read more »

News
Best of Tips on Selling: how jewellery retailers can sell more in 2021

Following a year like no other, the world hopes 2021 will get back to some form of normalcy, whatever that may look like. Jewellery retailers and the wider jewellery industry are still assessing how best to operate in a COVID-world. Read more »

Tips on Selling
The future of sales leadership

RYAN ESTIS shares the key factors in creating a high-growth sales strategy and keeping up momentum from two leading lights of progressive management. Read more »
Grow profits with a logical and measured approach, and ask yourself what value you're offering your customers.

Tips on Selling
How to get the price right - and profit

When it comes to setting your prices, the process is more science than art – and knowing how to price products correctly will have a significant impact on a store’s bottom line. THOMAS YOUNG reports. Read more »

Tips on Selling
Logging onto the Internet of Things

The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy. Read more »
Allow diamonds to sparkle

Diamonds
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »

Tips on Selling
Defying drought: retailers reflect on dry spell

How can regional retailers change how they do business to counter difficult times? How are jewellers tweaking their business operations to adapt. Read more »
Extended refunds are not a curse

Tips on Selling
Uncover rewards with extended refunds

Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports. Read more »
Role-play real scenarios in training

Tips on Selling
Telling ain't selling, nor it is managing

Telling is not selling, but telling is not coaching either. GRETCHEN GORDON discusses why telling is an ineffective way to train a sales team. Read more »
Repair sales should be fully maximised

Tips on Selling
Sell more with jewellery repairs

A store’s repair department is an often overlooked contributor of revenue and generator of future sales. DAVID BROWN explains how retailers can take advantage. Read more »
Take notes from the major e-tailers

Tips on Selling
How retailers can deal with online competition

With Amazon finally ending speculation by launching in Australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors. Read more »

Tips on Selling
Retail tips for prospering in the New Normal

The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive. Read more »

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